Saturday, January 27, 2007

3 Tips for Selling in a Slow Market

Janet E. from Chicago asks - "With the market slowing down, I'm seeing houses sit longer before selling. We're planning to sell in the spring -- what can we do to help our house sell faster?"


Good question, Janet! I've asked one of the leading Realtors® in my area to "guest blog" today and answer your question.


Colleen Basinski from Coldwell Banker in Tinley Park, IL offers this expert advice:

It's true that homes aren't selling as fast as they were earlier in the year, but there are 3 things you can do to help your home sell itself.

1.) DRESS FOR SUCCESS. Dress your house up to look as warm and inviting as it can be. Get rid of clutter & debris. People need to see the potential of a house, so the less they see, the better. Don't leave packing boxes in rooms or hallways, they make the house look smaller.

Tidy up kitchens and baths - stash the haircare products under a sink or in a closet. Toss the dishes into the dishwasher. And give each room a focal point - flowers on a table or a greatart book on a coffee table. Get rid of random photo frames and knick knacks - everyone won;t share your taste. There are a lot of shows on tv today that give great examples of how to do this, and some people actually hire 'stagers' who come in and dress your home for you.


2.) PRICE IT RIGHT. Let's face it, everyone thinks their home is worth a lot of money, but you can't price a house based on emotion. If you really want to sell your home, you need to look at what similar homes are selling for, and then price it properly. And don't price high to allow for negotiation room. If you price it too high, a lot of perfectly good buyers may not even look at it because it is not in their range. If you want to get $350,000 for your house, for example, don't price it at $375,000 and plan to come down later if you need to. Someone looking in the $300-350K range may never look at your house, but might have been willing to pay $350,000 to begin with.


3.) HIRE A GOOD REALTOR®. A lot of people are selling homes on their own today, thinking they can save money on the agent's fee. And if you have a lot of time, and are willing to do the work, it might work out for you. But if you truly need to sell your home, you need to hire a professional. Good agents really earn their fee, and often will get you a higher price than if you had negotiated on your own. Good agents know the market, they know how to negotiate, and they know how to help sell your home, not just list it. Get referrals from friends if they used an agent they liked.

In the end, if your house looks good, is priced right, and is represented by a good agent, you should have no problem getting buyers who are interested.


Contact Colleen at:

Colleen Basinski
Coldwell Banker
7615 W 159th Street
Tinley Park, IL 60477
(708) 612-2248
http://soldbycolleen.point2agent.com


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